Fri, 4 October 2019
We are finally in October, and it’s time we celebrate the blazing hot arrival of the month with our best buddy Sierra Nevada sales guru and Tales co-founder Tony Walldroff! Plus Oktoberfest beers! Tony shares what he’s been up to, the news from Sierra’s national sales meeting, and of course beers! They include Hofbräu Oktoberfest, Sierra’s Oktoberfest collaboration with Bitburger, and (of course you knew we would sneak in some pumpkin for T!) Wicked Weed Pompoen Rum Barrel-Aged Sour Pumpkin Ale Fermented with Ginger!
The USA Today (thanks sfringer & foolintherain!) leads the news by unveiling a meeting of beer & chocolate in Yuengling and Hershey's rich, chocolatey porter collaboration! Next up Fortune reports that craft beer added $79 billion to the US economy in 2018, while CBS Sports spotlights a beer vendor who charged a fan $724 for two beers at a Miami Dolphins game! Last week’s “beer money” sign/charity fundraiser story continues, first via ABC News revealing that the fundraiser has erupted into racist tweets, a fired reporter and online drama! In spite of all that hubbub, The NY Post shows that the “beer money” guy got his own holiday and brew in Iowa! We close the week with The Post & Courier examining ‘coopetition’ in Carolina’s craft brewing scene, VinePair finding a surprising connection between Prohibition and the Early Bird Special, and craftbeer.com (thanks Frank!) profiling a brewer who has honored his grandfather’s legacy as a WWII Navajo Code Talker.
Last week’s #caskquiz asked “have you had a beer with local ingredients and what was it?” while this week we want to hear “what oktoberfest stood out for you this year?
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